Tested on the water · Shenzhen
Lures That Earn
Their Place on Your Line
Battle-tested by anglers, sourced from the same workshops behind premium brands — sharp hooks, true action, honest price.
Tracked Worldwide
US·UK·EU·AU shipping
Lake Tested
Field-proven before listing
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Easy Returns
Hassle-free support
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From hard baits to soft plastics and the gear to rig them — every item hand-selected after real time on the water.
Our Lures
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Guangyao Metal VIB AC10012 - Lead Blade Bait 8g/13g
常规价格 来自 $3.99 USD常规价格$5.99 USD促销价 来自 $3.99 USD促销 -
Deep Diving Crankbait CB031 - 10cm 14g Long Cast Hard Bait
常规价格 $3.99 USD常规价格$5.99 USD促销价 $3.99 USD促销 -
Frog Lure AC20002 - Topwater Soft Frog 6g/10g/14g
常规价格 来自 $4.49 USD常规价格$6.49 USD促销价 来自 $4.49 USD促销 -
Popper Minnow AC10023 - Topwater Hard Bait 8g/13g
常规价格 来自 $4.49 USD常规价格$6.49 USD促销价 来自 $4.49 USD促销
Hooks & Accessories
Our Story
Built by Anglers, Proven on the Water
We're a team of Shenzhen-based lure anglers who've spent years testing hundreds of lures across reservoirs, rivers, and coastline.
The same Chinese workshops behind premium brands build lures with identical hooks, finishes, and swimming actions — at a fraction of the cost once you remove the logo markup. Craftnova keeps only what caught fish on our own lines.
Sharp hooks. True action. Honest price. Feel every strike.
Read the Full StoryQuestions
Frequently Asked
Are your lures actually field-tested?
Yes. Every lure we list earned its place on the end of our own lines first — we keep what catches fish and discard what doesn't.
How can the prices be this low?
We source directly from the same workshops that manufacture for big-name brands, then remove the logo and marketing markup. Same hooks and action, honest price.
How long does shipping take?
Orders dispatch within 2 business days. Standard delivery runs 8–15 business days to the US, UK, EU and Australia, with full tracking.
What if there's a defect?
If a lure arrives with a manufacturing defect, contact us and we'll replace it. Lost one to a tree branch? Welcome to the club — that one's on you.